A planet-friendly approach to art
Beth’s major source of inspiration comes from the North Wales landscapes where she grew up. Her great love of the outdoors means that preserving and protecting this natural beauty is of the utmost importance to her, so that we can continue to enjoy it for many years to come.
From concept work, through to tweaking colours, every aspect of Beth’s work is conducted via digital pen and tablet, allowing her to cut down on her use of natural resources efficiently and without disruption to her creative process. She begins by sketching digitally, and continues to work digitally until the project is at completion. For this type of work, there is no need for paper, meaning Beth is able to cut out the process of wasting this resource completely.
Each of her pieces are printed to order, meaning nothing is used that doesn’t have to be. Orders placed via the Beth Horrocks website will be printed only when the order is completed. Any printed works - whether on canvas or in a framed print - that are already printed are displayed in galleries, including in the Oriel Beth Horrocks Gallery, which you can find out more about here.
All of Beth’s greeting cards are made from 100% recycled pulp and Beth has opted out of using cellophane when packaging the cards, which is far kinder to the environment.
In addition to this, Beth works from her gallery, meaning she doesn’t need to travel to and from a workspace, saving time and precious natural resources. Beth is committed to exploring new ways in which she can make her processes ever more sustainable and planet-friendly, and her work is dedicated to its natural beauty.